2020 Water Conservation Showcase
Session Schedule Announcement


July 21, August 4, 18, 25


Register to attend online

Due to concerns about hosting large gatherings and shelter-in-place mandates, this year’s Water Conservation Showcase will be transformed into a virtual event with online presentations. We will be announcing the schedule of presentations as part of a special webinar on April 7 (the original date for this year’s showcase). This hour-long presentation will review the topics, speakers, dates and timing for each presentation. We also plan to include a few fun and educational, interactive activities. By April 7 the schedule of presentations and other event details will be posted at the Water Showcase website waterconservationshowcase.com.

The Water Conservation Showcase is a free event and is organized through the combined efforts of the U.S. Green Building Council Northern California, East Bay Municipal Utility District, the San Francisco Public Utilities Commission, the Committee on the Environment from the local American Institute of Architects chapter, the City of San Jose's Water Resources Division and the PG&E Pacific Energy Center.








Attend the 17th Annual Water Conservation Showcase online on July 21, August 4, 18, 25, 2020.

Registration cost is FREE - Sign up now!


Water is a limited natural resource heavily impacted by the built environment.

Using sustainable practices in a building's development speaks to

the triple bottom line — people, profit & planet. 

Since 2004, hundreds of advocates, researchers, business leaders, product manufacturers and government officials have gathered every year to address the most pressing water issues and challenges facing the state of California. Grab a ticket today for the showcase to learn more about scalable strategies and solutions to conserve one of Earth's most precious resources.



Session Schedule Announcement

July 21, August 4, 18, 25


Virtual Presentation




GBCI CE credits pending.

Update on California’s New Conservation Framework and Water Supply Resiliency Plan

Speakers: Peter Brostrom, Tia Lebherz

Attend this panel for an update and conversation with the Department of Water Resources  and California Water Efficiency Partnership on the direction of water efficiency and supply in California. The speakers will cover two significant California initiatives: implementation of the state’s new conservation framework and an overview of the newly released Water Resilience Portfolio.    

Water and Energy Nexus: Applications and Outcomes

Speakers: Frank Loge, Jack Aitchison, Cielo Sichi

While it is generally understood that conserving water has significant energy-saving benefits, there is limited data on project specifics. This presentation panel will explore water- and energy-saving strategies across a wide range of facility types. Each speaker will share implementation details, performance data and lessons learned.


Workshop: Smart Controllers-Wi-Fi Controllers - Secrets to Success

Speaker: Jim Borneman

We now have at our disposal a myriad of ordinances and water conserving technologies to aid landscape managers in conserving precious landscape water. Smart Controllers and those with Wi-Fi capabilities are important tools in the battle to keep water use down. Fundamental to the successful operation of these controllers are the variety of field inputs that must be provided by the landscape manager. The controllers can only be effective if they are properly programmed. This session will educate those in attendance on techniques to develop more accurate inputs, specifically as it relates to irrigation application rates and plant water requirements.


Stormwater Bioretention Systems

Speaker: Peter Schultze-Allen


Rain gardens, bioretention areas, stormwater planters and green roofs, referred to as green stormwater infrastructure (GSI), provide a multitude of benefits to the urban landscape. This session will review GSI terminology, state and local regulations, and steps to design, install and maintain a successful GSI system. Several examples of successful projects will be shown, and attendees are encouraged to bring their questions.

MWELO: Is It Working?

Speakers: Dave Langridge, Julie Saare-Edmonds

In this session, data will be presented on more than 150 MWELO landscape installations at both the 70% and 45% reference ET. We will review their water savings (or not?) and present our findings and paths forward for the success of this ordinance.


Watershed Education is the Gateway to Water Conservation and Re-Use

Speakers: Dr. Elizabeth Dougherty, Cari Simson, Sarah Minick, Kat Sawyer

Too often, the concept and practices of water conservation and reuse are introduced in an environmental vacuum, lacking the deeper context of ʺwhy we conserveʺ. In this panel, we’ll be focusing on watershed health and connecting people to both their local watershed ecosystems as well as the watershed(s) ecosystems that provide potable water and ongoing motivation for conservation and reuse. We’ll be looking at case studies from California watersheds.

The California State of Onsite Water Reuse
Speakers: Taylor Chang, Lauren Swezey, Andrew Tranovi

Water supplies are strained, climates and weather patterns are changing, and populations are moving and growing – especially in Northern California. Onsite treatment is a cost-effective and safe strategy that has proven effective in meeting water quality standards while reducing the need for potable water and the energy consumed in its delivery. Onsite treatment uses similar principles and technologies that have been used to treat water/wastewater in our municipal systems for decades but at the site level. This panel will walk through specific water reuse examples in northern California that are in operation, lessons learned from these projects, as well as current and near-term legislation to support these types of implementations.

Emerging Technologies: What’s Next for AMI?

Speakers: Robb Barnitt, Luke Sires

This session will provide a look at how automated metering infrastructure is being utilized to improve customer engagement and water analytics. Luke Sires from EBMUD will give an overview of EBMUD’s AMI and Flowmeter pilot programs, including program objectives, customer portal basics, leak alerts, and targeted outreach. Rob Barnett from Dropcountr will introduce innovative data visualization tools.

Workshop: Qualified Water Efficient Landscaper (QWEL) Certification Program

Speakers: Lisa Cueller, Greg Plumb


Did you hear that QWEL is rolling out across the Bay Area? Attendees of this interactive workshop will learn how this EPA WaterSense recognized certification program is empowering professionals with the skills to save water outdoors while creating thriving landscapes.  The workshop facilitators will use a few examples from the newly revamped QWEL curriculum to lead participants through hands on exercises that will illustrate some of the key take-aways of the QWEL program. With the recent launch of a new regional Bay Area QWEL program, now is a great time to learn more about what’s involved in becoming QWEL certified and the value of obtaining certification.

How to Build Your Career in the Water Industry

Speakers: Lindsey Fransen, Karen Koppett, Michael Kushner, Earnest Salgado

This session is geared towards those seeking jobs or changing jobs within the water industry.  The goal is to provide information about how to enter or advance along various career paths, including but not limited to conservation and water efficiency, by sharing individual stories from current staff in water utilities and private industry, and learning about strategies and resources from BAYWORK, a collaborative of water and wastewater utilities working together to ensure workforce reliability.  A BAYWORK representative will provide an overview about resources and training opportunities and other panelists will discuss how they got their current positions, the skills and education they needed, what they learned on the job, as well as internship, job opportunities, and career resources available to people seeking positions at their organizations.

Workshop: Water Fun and Games

Speaker: Ryan Stroupe

This workshop will use games to test and expand the water knowledge of participants. Session will include a water BINGO game called H2O, water trivia questions and water-based puzzles. Questions will emphasize water conservation but may include questions on other water-related topics. Numerous studies have shown that educational games increase engagement, improve learning performance and allow progress to be easily measured. Attend this session to see for yourself that learning about water can be fun.

Workshop: Laundry to Landscape

Speakers: Justin Burkes, Sergio Ramirez

This session will provide a brief overview of graywater sources and best practices, followed by a comparison of two agencies’ Graywater Laundry-to-Landscape Programs. Valley Water and the SFPUC will talk about program highlights, overall results, and what is all involved in the process of converting a part of your landscape into a laundry-to-landscape graywater system. In addition to program details, the session panel will discuss graywater system components, ideal site specifications and logistics that will make installing an L2L graywater system easier, key findings from agency surveys, and lessons learned over the past several years of offering the program of the program to single family residents.


Andrew Tranovich, PE
Senior Project Manager,
Hollins Consulting

Dave Langridge
Water Conservation Represenative,
East Bay Municipal Utility District

Cari Simson
Owner & Principal Consultant,
Urban Systems Design

Cielo Sichi
Landscape Architect,

Earnest Salgado
Utility Analyst,

Dr. Elizabeth Dougherty
Executive Director,
Wholly H2O

Gregory Plumb
Water Use Efficiency Programs Specialist,
Sonoma Water

Jack Aitchison
Energy Analyst,
Association for Energy Affordability

Jim Borneman
Trainer & VP Emeritus,

Ewing Irrigation & Landscape Supply

Julie Saare-Edmonds
Senior Environmental Scientist,
CA Department of Water Resources

Justin Burks
Water Conservation Specialist III,
Santa Clara Valley Water 

Karen Koppett
Senior Water Conservation Specialist,
Santa Clara Valley Water

Kat Sawyer 

Program Manager, 

The Watershed Project

Lauren Swezey
Sustainabliity & Landcape Project Lead,

Lindsey Fransen
Director - Customer Success,

Lisa Cuellar
Senior Program Manager,
California Water Efficiency Partnership

Luke Sires
Water Conservation Representative,
East Bay Municipal Utility District

Peter Brostrom
Water Use Efficiency Manager,
California Department of Water Resources

Peter Schultze-Allen

Senior Scientist,

EOA Inc.

Ryan Stroupe
Building Performance Program Coordinator,
PG&E Pacific Energy Center

Sarah Minick
Utility Planning Division Manager,
San Francisco Public Utilities Commission

Sergio Ramirez 
Water Conservation Administrator,
San Francisco Public Utilities Commission

Taylor Chang

Water Resources Analyst, 

San Francisco Public Utilities Commission

Tia Lebherz
Executive Director,

External Affairs,
California Water Efficiency Partnership







at the 2020 Water Conservation Showcase 

Reach up to 800 potential customers.

Premium Booth Package


Premium Booths include all Standard Booth features PLUS:

  • Only available to 12 Exhibitors

  • Premium Passport Exhibitors are placed in the highest visibility locations

  • Attendees are encouraged to visit Premium Passport booths through an exclusive raffle drawing


Standard Booth Package

$495 Early Bird / $600 Regular

All booths include the following: 

  • Tabletop display: 6'x6' space. Includes 2'x6' table (with linen)

  • Electricity supply

  • 2 chairs

  • Exclusive access to break room

  • Complimentary boxed lunch

  • Full access to all presentations

  • A high-energy atmosphere to showcase your products to interested parties



the 2020 Water Conservation Showcase 

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water conservation.


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© 2017 U.S. Green Building Council,  For Questions /  Contact us at northerncalifornia@usgbc.org

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